Your last 30 posts read like 30 different people wrote them. Because they did.
Hired a freelancer, then a VA, then a "ghostwriter from Twitter". Each drafted in a voice that wasn't yours. Your feed reads like a stranger ran the brand for a quarter. I lock your voice into a documented system — voice profile, hook bank, lint rules — then build the content engine that produces 60+ posts a month without sounding generic. Failed at writing daily myself in 2020. The system is what fixed it.
What we deliver
A voice your team and your AI can both ship in
Voice profile document
A 12-page voice profile capturing your hook style, sentence rhythm, vocabulary do/don't lists, vulnerability beats, and exact banned phrases. Built from 30 of your best past posts.
Hook bank + arc templates
50+ hook openers organised by day-of-week rotation. Eight content arcs (contrarian, case-study, tool-stack, vulnerability, behind-the-build). One template per arc with fill-in prompts.
Voice-lint engine
An automated linter that flags AI tells, banned phrases, and voice drift before anything ships. Runs locally or as a CI check. Hard-fails on 60+ patterns.
Content engine in your tools
n8n or Make pipeline that turns one source (interview, voice memo, blog draft) into a week of cross-channel posts. LinkedIn, X, Instagram, newsletter, all voice-linted before they go out.
Rotation calendar
30-day editorial calendar locked to your hook bank rotation, your client-win library, and your geo anchors. No "what should I post today" panic. Slots are pre-named.
Quarterly voice refresh
Voice drifts as you grow. Every quarter we re-sample your best 20 posts and update the profile, the hook bank, and the lint rules. Your voice ages with you.
Process
Sample, lock, ship
Discover
Send us 30 of your best past posts and 5 you regret. Interview call to capture your worldview, banned phrases, and the lines you wish someone had said about you.
Day 1—3Design
Build the voice profile, hook bank, arc templates, and lint rule set. Sample 3 fresh posts in the locked voice for your sign-off.
Day 4—10Ship
Stand up the n8n content engine, wire the voice linter, load the 30-day calendar, train your VA or junior writer on the system.
Day 11—18Hand-off
Two weeks of co-editing the live calendar, then you (or your team) run it. We stay on for monthly drift checks and quarterly refresh.
Day 19—30Stack we use
Tools the content engine ships on
Proof
Voices we've locked
Investment
One voice, locked forever
Questions
Common questions
Will my content stop sounding like ChatGPT?
Can my VA or junior writer use this system?
What if my voice changes over the year?
Do you write the posts, or just build the system?
What if I don't have 30 past posts to sample from?
Lock your voice before you scale the volume.
30-minute discovery call, then a 30-day build that ends with your content engine running on autopilot in your voice.