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Each asset is fine on its own. Together they're a slightly different blue, a different font, a caption written in a voice you don't recognise. A buyer comparing you to a competitor can't name it, but they feel the wobble — and the wobble reads as risk.
You bought a mark on Fiverr in 2021 and nothing was ever built behind it. No palette with real rules, no type scale, no photo direction. So every new flyer, deck, or post is a fresh guess, and half of them look like a different company made them.
Hand the brand to a VA, a freelance designer, or a new hire and it drifts inside a week — because the rules live in your head, not in a file anyone can open. Every asset becomes a re-brief, and re-briefing is the thing eating your Tuesday.
The identity was designed in a desktop mockup that nobody actually sees. On a phone — where the buyer really meets you — the logo's illegible, the palette muddies, and the photography looks like the same three stock images everyone else uses.
Logo, palette with semantic tokens, type pairing with a real sizing scale, and a photo direction (mood board, shot list, Lightroom LUT) so a phone snap in your own space lands consistent without looking like stock. Pick from three directions before anything gets built — no big reveal you secretly hate.
Colours, type, and spacing as variables. Components for buttons, cards, hero blocks, social, email, and decks. Whoever applies the brand opens the file and produces on-brand work the same afternoon — no Figma-to-design translation loss.
Reusable social, document, and pitch-deck templates plus a 20-page operating brand book (not an 80-page trophy nobody opens). A new hire or freelancer gets consistent in about 30 minutes, and you stop being the bottleneck.
Retouch and illustration for the surfaces that carry weight — founder photos, product shots, pitch covers, even long-form illustrated work like a multi-chapter graphic-novel character system. Done in-house, so the finishing matches the rest of the kit instead of reading as stock.
| With me | Typical agency / Fiverr logo mill | |
|---|---|---|
| Who actually does the work | The person you brief is the person designing. One accountable name, start to finish. | A senior name closes you, then it's handed to a junior or a stranger you never meet. |
| Pricing | Public, fixed tiers on this page. Fixed scope back in 48 hours, no surprise invoices. | Quote-on-call, then change orders. The Fiverr gig is $50 but the usable version is the $400 upsell. |
| What you walk away with | Editable Figma source with variables and components — your team extends it without me. | Flat JPGs and PDFs, or locked files you re-license. Every new asset is a fresh order. |
| Turnaround | 5-7 days for a starter kit, 10-14 for the full system. I can restore an off-spec asset in a day when it's triage. | Logo mills are fast and cheap; full agencies run 6-12 weeks of decks and meetings. |
| When it breaks after handoff | 14-day fix window, plus a brand book and two trainings so it doesn't break in the first place. | Out of scope. You're back in the queue, or buying a new gig. |
| Headcount | Solo studio. For a 12-market simultaneous global launch I'm honestly the wrong call. | A big agency has the bench to staff parallel teams across time zones. |
Pull every brand artifact you currently use, tear down three competitors, and interview you plus a couple of your best clients. Out of it: a positioning statement, a voice profile, and the three real tensions your brand has to resolve. (Days 1-4)
Three identity directions on the table — you pick one before a full system gets built. Then the kit, the Figma library with tokens and components, the photo direction, and six to eight application examples (homepage hero, social card, email signature, one-pager). (Days 5-12)
The 20-page operating brand book, the Figma handover, and two training sessions with whoever applies the brand day to day. Live-apply the new system to your top three surfaces, then a 30-day quality review so it sticks. (Days 13-14)
Inherited a half-built brand kit from a previous agency — off-spec palette, a wordmark that didn't match the asset file. We reconciled it in a single working day, restoring the founder's actual logo asset and a Pantone-aligned palette in time for a major referral-partnership announcement. As the Clinical Director put it: "He had it fixed before lunch."
A bespoke 14-section identity and site — built to look nothing like the template clinic sites in midtown — noticeably lifted the quality of inbound inquiries. The founding clinician's line: "Our last site cost five times more and looked like every other clinic. This one looks like us."
Logo + colors + type + 1-page brand sheet.
Full identity system + Figma library.
Enterprise brand + multi-product system.
30-minute discovery call. I'll audit where your brand drifts, show you the three biggest gaps, and have fixed scope back in 48 hours.
Start the briefSame fixed-scope build, delivered remotely to any US state. The per-state breakdown is being rewritten — it carried first-party performance figures we could not substantiate, so it is withheld rather than shipped unverified. Ask on the call and you will get the local detail directly.
Delivered in all 48 states