Your logo cost $300 on Fiverr in 2021. It still looks like 14 other clinics in town.
Logo is the smallest, least interesting part of a brand. The buyer choosing between you and a competitor decides on tone of voice, photography, how the form looks on their phone, and whether the palette feels expensive or cheap. I rebuild the parts that move the buyer — voice, palette, photo direction, design system — and ship a Figma library your team can run on. Same system Jessie Kitts uses today.
What we deliver
A brand system, not just an identity PDF
Positioning and tone of voice
Who you serve, who you don't, what you sound like when you write to them. Verbatim phrase library, voice-don't list, three reference posts your team can mimic.
Visual identity
Logo (yes, still), but more importantly: colour palette with semantic tokens, typography pairing with sizing scale, motion specs for hover and reveal states, iconography style.
Photography direction
Mood board, shot list, lighting style, post-process LUT. So when you brief a photographer or shoot it yourself, every image lands consistent without being "stock".
Figma design system
Tokens (colours, type, spacing) as variables. Component library for buttons, cards, forms, hero blocks. Templates for social, email, presentation, one-pager.
Brand book (operational)
20 pages, not 80. Logo usage, palette, type, voice rules, do/don't examples from your own past work. Designed for a freelance designer or new hire to use in 30 minutes.
Application audit
Where the new brand goes first — website hero, business cards, email signatures, invoice template, social profiles, vehicle wraps if relevant. Prioritised by visibility.
Process
Audit, position, build
Discover
Interviews with founders, top 3 reps, top 5 clients. Competitor teardown. Pull every brand artifact you currently use. Identify three tensions.
Week 1Design
Positioning statement, voice profile, mood-board options, three identity directions. You pick one before we build the full system.
Week 2Ship
Build the Figma library, write the brand book, design 6-8 application examples (homepage, social card, email signature, one-pager).
Week 3—4Hand-off
Two training sessions with whoever applies the brand. Live application of the new system to your top three surfaces. 30-day quality review.
Week 5—6Tools we work in
What we deliver in
Proof
Real builds
Investment
Brand right, then scale it
Questions
Common questions
Do we need a full rebrand or a refresh?
Will you change our logo?
Can you build the website too?
How do you brief photography?
What if our existing brand book has 80 pages we like?
Stop looking like 14 other clinics on the same street.
Brand audit, positioning draft, three identity directions — shipped inside two weeks.