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Client build·Health / Prelaunch
GutReno · Gut, Finally Understood
GutReno is a prelaunch waitlist page for a gut-health and microbiome resource founded by a practicing colorectal surgeon. It is built to introduce the project, state who it serves, patients and clinicians, and capture emails before launch. The single-screen layout keeps one job in front of the visitor: understand what this is, then join the list.
What this build shows
The build demonstrates a focused prelaunch funnel with no distractions. It opens on the line "Your gut, finally understood," backs it with a plain-language promise for patients and providers, then explains value through three feature cards: Current science, Tools and guides, and Expert community. A founder note from a practicing colon and rectal surgeon frames the mission against health misinformation. The funnel closes on one email capture with "Notify me," a reassurance line, and a confirmation state. Deep forest green, Cormorant Garamond headings, and Inter body set a calm, clinical tone.
- Editorial pairing: Cormorant Garamond serif headings over Inter body, on a deep forest-green palette (#2d4a3e) that reads clinical and calm rather than loud wellness-brand.
- Single-goal prelaunch funnel: hero promise, three value cards, founder credibility note, one email capture with confirmation state, no competing navigation.
- Trust is carried by a real credential line ('Founded by a practicing Colon & Rectal Surgeon') instead of stats or testimonials, which suits a prelaunch with nothing to prove yet.
- Microcopy does the reassurance work: 'No spam. Just gut-level good content.' and a post-signup 'You're on the list' message close the loop.
Built with
Next.jsTailwindWaitlist
Proof of craft for
A prelaunch health or wellness founder who needs a credible, waitlist-first landing page that captures emails before the full product exists.
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