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Client build·Retreat / Wellness
Next Level Retreat · Design Directions
Next Level Retreat Design Directions is a spec showcase built for Corey Boutwell's men's transformation retreat. Rather than pitch a single comp, it renders the exact same retreat content and video in six distinct visual directions, so the client picks the vibe that hits hardest before a build is locked. Every direction runs the identical booking funnel underneath.
What this build shows
The build demonstrates a design-direction system: one content model presented as six switchable styles (gold-and-black luxury, cyberpunk neon, fire gradient, electric street, hand-drawn highlighter, movie-trailer). A "Back to All Designs" router lets the client flip between them. Underneath, the conversion spine stays fixed: hero, the three-day experience breakdown, walk-away outcomes, coach bios, video testimonials, raw retreat footage, FAQ, and dated scarcity CTAs for the Austin and Byron Bay dates. Each direction is marked GHL-exportable.
- Six switchable design directions off a single content and video set, with a Back to All Designs router between them
- Typography shifts per direction (Playfair Display, Cormorant Garamond, Oswald/Impact, Montserrat, Inter) to carry each mood
- Funnel spine held constant across all directions: experience breakdown, coach bios, testimonial quotes, raw footage, FAQ, and scarcity CTAs
- Built GHL-exportable and shipped as a React SPA on Vercel
Built with
ReactViteVercel
Proof of craft for
A coach or retreat operator who wants to compare full brand directions on real content before committing to one site design.
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