Sterling & Co CPA · La Jolla Fractional CFO

What this build shows

The build demonstrates a full trust-led funnel for a professional services firm. It opens with a clear positioning hero and a "book a 30-min tax diagnostic" call to action, then lays out six service categories, a four-step "how it works" engagement path, a case-study block, client quote cards, and an eight-question FAQ answering pricing and scope. A gated lead magnet, "The High-Earner Tax Strategy Decision Framework," anchors capture. The footer carries credentials, service-area cities, and a compliance and license-verification zone.

• Clean, minimal CPA aesthetic: light backgrounds, sans-serif type, and a restrained blue accent reserved for CTAs so the diagnostic-booking action stays the focal point.
• Funnel is built around a single low-friction offer (the free 30-min diagnostic) repeated in the nav phone link, hero, and process, with a gated framework PDF as the secondary capture.
• Trust scaffolding is baked in: CPA license number, AICPA and CalCPA membership, SOC 2 reference, and a board-of-accountancy verification link in the footer.
• Sections are sequenced as a persuasion path — position, services, process, proof, objections (FAQ), then lead magnet — a reusable template for high-consideration professional services.