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Flagship build·Luxury Healthcare
Grand Mercer Dental · Atelier No. 1
Grand Mercer Dental (Atelier No. 1) is a bespoke flagship demo for luxury cosmetic dentistry, built by SkynetLabs. It reframes a SoHo veneer practice as a porcelain atelier rather than a clinic, aimed at high-end aesthetic dental studios and concierge medical brands that need a site matching a five-figure treatment. This is a spec build, made to show what that tier of web craft looks like.
What this build shows
The build demonstrates a full editorial design system carried across eleven numbered sections: hero, atelier philosophy, a six-step process from Consult to Review, a published three-tier investment table, a three-person "Bench" team, a before/wax-up/after gallery, testimonials, location, journal essays, an eight-question FAQ, and contact. The funnel is deliberate: it opens on process and price transparency, then routes to a multi-step "begin with a note" inquiry rather than a hard booking. A neutral cream-and-ink palette, serif headline accents, and a heavy compliance footer sell the restraint.
- Luxury-minimalist system: neutral cream/ink/wood palette, serif headline accents over sans nav, numbered section hierarchy, and print-monograph whitespace.
- Objection-first funnel: a published three-tier investment table (Refinement, Smile Design, Full Atelier) plus CareCredit/Cherry financing handles price before the ask.
- Soft-conversion CTA: a four-step 'begin with a note, not a booking form' inquiry replaces a standard booking widget, with phone and concierge email fallbacks.
- Trust scaffolding baked in: HIPAA intake note, license and ADA-specialty disclosure, unretouched-photo and AI-preview disclaimers, WCAG 2.1 AA commitment.
Built with
Next.js 16TailwindVercel
Proof of craft for
High-end cosmetic dental studios and concierge medical practices selling five-figure bespoke treatment who need a site as considered as the work.
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