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A spec demo for a boutique West Hollywood strength studio, built to show how a small-group coaching gym can be sold online. It walks a visitor from a free assessment through a coached onboarding into a small-group membership, with services, coaches, schedule, pricing, blog, and contact pages wired as one funnel. Made for owner-coaches who sell programming, not day passes.

Spec demo — a self-initiated build showing the craft for this niche. Real names/assets swap in on a live engagement.
The build demonstrates a full multi-page conversion architecture rather than a single landing page. The home page opens on an editorial hero with a credential and press badge row, then steps through a services grid, a plain-language "how it works" onboarding sequence, a case-study block, a testimonials row, a facility gallery, an FAQ accordion, and a lead-magnet audit offer. A dedicated pricing page lays out the offer ladder as clean tier cards: intro trial, small-group membership, one-on-one coaching, open gym, and a powerlifting team track. A service-area block covers the greater LA cities for local SEO.
Boutique strength and small-group coaching studios that sell memberships and programming, not walk-in day passes.