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A concept build for a fictional healthcare firm that pairs AI care navigation with hospital acquisition. It is a spec demo, not a live client, built as a proof-of-craft for the kind of restrained, editorial web presence that private-capital, healthcare, and high-trust B2B brands ask for. The narrative runs from thesis to acquisition to the intelligence layer to the operating model.

Spec demo — a self-initiated build showing the craft for this niche. Real names/assets swap in on a live engagement.
The standout is a variant switcher that ships four complete design systems in one build: Cathedral (classical serif with sculpture plates), Clinical (clean and quiet), Brutal (heavy brutalist type), and Magazine (a quarterly editorial layout with an Editor's Note and column grid). Each carries the same two-pillar story, a four-step process section, and an intelligence stack detailing triage, specialist match, length-of-stay, discharge, and capacity routing. The funnel stays deliberately soft: request the memorandum, read the thesis, and an inbound-only contact form.
Founders and agencies in private capital, healthcare, or luxury B2B who want an understated, editorial site that signals discretion over hype.