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Flagship build·Concierge Healthcare
Riverside Internal Medicine · Concierge Care
Riverside Internal Medicine is a spec demo for a concierge primary-care practice in Chicago, built to show how a private, membership-based clinic can be positioned online. It serves boutique internal-medicine and direct-care physicians who run a limited patient panel and want a site that reads as private, credentialed, and calm rather than high-volume. Every name and detail is clearly marked fictional.
What this build shows
The build demonstrates a full concierge funnel: a restrained editorial hero ("Medicine, returned to its private form"), a credential strip, six named services, a four-step "how it works" onboarding path from meet-and-greet to continuous care, a case study and testimonial block, an accordion FAQ covering fees, insurance, HIPAA and after-hours access, and a lead magnet offering a Concierge Primary Care Decision Framework. It closes with a Chicago service-area map of neighborhoods and a compliance-forward footer carrying provider NPI, ABIM certification, ACA Section 1557 language, and a WCAG 2.1 AA target.
- Muted 'old-money' palette: deep ink, forest green, oxblood, gold and warm cream, paired with a serif display face over Inter body and a mono accent — an editorial, private-practice feel over standard clinical blue.
- Conversion is structured around low-pressure entry: a complimentary meet-and-greet as the first step, plus repeated phone number and 'Become a patient' CTAs rather than a hard sell.
- Compliance is treated as a design element, not an afterthought — HIPAA notice, non-discrimination, NPI and accessibility target all sit in the footer.
- Built on Next.js with image optimization, responsive desktop/mobile nav, and an accordion FAQ; deployed on Vercel.
Built with
Next.jsTailwindVercel
Proof of craft for
A boutique concierge or direct-primary-care physician running a limited panel who needs a private, credential-led web presence and patient-onboarding funnel.
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