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Client build·Wellness / DNA
Wellness DNA · 5 Premium Landers
A spec build for a functional-wellness brand that turns DNA and lab data into personalized nutrition and supplementation. Instead of one landing page, it ships as a design-direction index: five distinct homepage concepts under one nav, so a founder can pick the visual lane that fits their brand before committing to a full build.
What this build shows
The index page frames the offer ("Five directions. One you.") and links to five fully realized concepts: Helix Cinematic (Three.js DNA hero, deep-space palette), Editorial Apothecary (Fraunces serif, Aesop/Goop lane), Glass Lab (frosted cards, gradient mesh), Bold Magazine (brutalist grid, cobalt and acid yellow), and Soft Aesop (pastel clay, organic blobs). Each concept carries the same waitlist funnel: hero, press strip, a three-step Read/Compose/Refine method, trust badges, testimonials, and a founders'-list email capture.
- Same wellness funnel rendered in five visual languages, so the design system is the deliverable — pick a direction, not a page
- Every concept runs the identical conversion spine: hero, press logos, three-step method, trust badges, testimonials, waitlist email capture
- Scarcity-driven funnel (founders' list, invite-only) instead of pricing or a buy button
- Built on Next.js + Vercel, self-labeled as a demo not for production traffic; stack note pointedly rules out Webflow/Carrd
Built with
Next.jsTailwindVercel
Proof of craft for
A functional-wellness or DNA/longevity founder who wants to see multiple premium homepage directions before choosing one to build.
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