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Spec demo·Wellness / Funnel
Phoenix Wellness Funnel
Phoenix Wellness is a spec demo built to show how a wellness brand can turn a cold visitor into a paying member through one calm, staged funnel. It targets women recovering from burnout, opening with a free 7-day email reset and layering an archetype quiz, a paid guide, a cohort programme, and a book. It is a proof-of-craft build, not a live client site.
Spec demo — a self-initiated build showing the craft for this niche. Real names/assets swap in on a live engagement.
What this build shows
The build demonstrates a full ascension funnel laid out as a numbered five-step journey: free reset, quiz, low-price guide, 12-week programme, and book. It shows a complete conversion page in order, from a serif hero and dual CTAs to a social-proof row, a press strip, the staged journey, a promise block, placeholder stat and testimonial modules, and a closing reset signup. The design system reads as warm, minimal, and editorial: serif display headlines, golden-hour lifestyle imagery, and gentle anti-diet copy that carries the same voice from headline to footer.
- Editorial serif headlines over warm golden-hour lifestyle photography, with a restrained minimalist layout that reads premium rather than clinical
- The funnel is the structure: a numbered five-step journey (free reset to quiz to guide to programme to book) doubles as the page's spine and its value ladder
- Low-friction top of funnel: the lead magnet is a free 7-day email reset with no card required, sitting above the paid tiers
- Trust framing built in via a social-proof avatar row, a press-mention strip, and dedicated stat and testimonial blocks (demo placeholder content, not real results)
Built with
Next.jsTailwindVercel
Proof of craft for
A wellness coach, course creator, or membership founder who needs a staged opt-in-to-paid funnel rather than a flat landing page.
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