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— Websites·Riyadh, KSA·April 19, 2026·14 days
KSA fashion retailer (anonymized)
Shipped a bilingual Shopify shoe store from null to launch in 14 days.
— Showroom appointments
Before: ~12/mo
After: ~25/mo
+108%
— Time to launch
Before: n/a
After: 14 days
store-to-live
— Cart-stage surprise (courier)
Before: ~38%
After: <3%
rates visible
— Size-return rate
Before: 22%
After: 9%
-13pts
— The problem
What was actually broken.
A Riyadh fashion retailer was launching a footwear vertical and needed a bilingual Arabic-English Shopify store with size-region logic (KSA, GCC, returning expats from EU/US sizing), courier-rate calculation visible on the cart page, and a returns flow that didn't punish the customer for being wrong about size.
Previous Shopify builds in the market either ignored the bilingual surface entirely or shipped an Arabic translation that read like Google Translate output.
— What we built
The solution stack.
— Tools
ShopifyLiquid theme (custom)Aramex courier APIKlaviyo (post-purchase)Locksmith (region gating)
— Implementation (14 days)
- →Days 1-2: Audited 8 KSA Shopify competitors; cataloged bilingual UX failures.
- →Days 3-5: Built custom Liquid theme with proper Arabic right-to-left flow, not flipped CSS.
- →Days 6-8: Size-region picker (EU/US/UK/KSA) with auto-detection by geo.
- →Days 9-10: Aramex courier rate calc surfaced on cart page.
- →Days 11-12: Returns flow with size-mismatch shortcut.
- →Days 13-14: Klaviyo post-purchase sequence, launch, courier rate live testing.
— Results
What changed.
Most Arabic Shopify stores in the region are English stores with a translation toggle bolted on. The Arabic surface is an afterthought — fonts wrong, line height wrong, product names in English embedded in Arabic copy. We rebuilt it as a proper bilingual surface, RTL-native, with brand-locked Arabic typography that matched the English design weight.
The courier-rate-on-cart was the single highest-leverage decision. Shoppers in KSA had been trained by 5 years of Shopify abandonment to expect a 'surprise' shipping fee at checkout. Surfacing the Aramex rate on the cart page itself cut surprise-abandonment to under 3%.
The size-mismatch returns shortcut is the unglamorous follow-up win. We added a 'wrong size?' button to the order page that triggers a same-size, different-fit exchange without forcing the customer through a full returns form. Repeat-purchase rate climbed because the return wasn't a punishment.
“Our showroom is twice as busy. People came in saying they'd already seen the shoe online — that's new.”
Tools & services used
— Same builder · same playbook
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