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— Consulting·Northeast US·November 19, 2025·1 working day
Clinical recovery network, Northeast US
Rescued a stalled brand-and-intake rebuild in 1 working day across 3 revisions.
— New-patient response time
Before: Hours
After: Minutes
hours → minutes
— Stuck submissions recovered
Before: 17
After: 0
all routed
— Revisions to ship
Before: n/a
After: 3
in 1 day
— Brand asset accuracy
Before: off-spec
After: founder-spec
restored
Before/after figures from a single engagement — Clinical recovery network, Northeast US, Clinical recovery & behavioral health, Northeast US — measured across a 1 working day implementation and written up 19 Nov 2025. One client's result, not an industry benchmark.
— The problem
What was actually broken.
A multi-location clinical recovery network had inherited a half-built brand kit from a previous agency. The palette was off-spec versus the founder's logo, the wordmark on the site was a re-render that didn't match the asset file, and the intake Google Form was misconfigured — submissions weren't routing to the admissions team.
Patients in crisis were filling out an intake form that effectively went nowhere. The clinical lead caught it by accident.
The brief was triage: stop the bleeding, restore the founder's actual brand asset, get a working intake live on a Google Sites front-end, all inside a 24-hour window before a major referral partnership announcement.
— What we built
The solution stack.
— Tools
Google SitesGoogle FormsApps Script (routing)Figma (brand kit reconcile)Gmail routing rules
— Implementation (1 working day)
- →Hour 1-2: Audited 6 inbound channels; found 17 stuck intake submissions never seen by clinical.
- →Hour 3-4: Reconciled brand kit — restored founder's actual logo asset and Pantone-aligned palette.
- →Hour 5-6: Rebuilt the Google Form with proper field validation and conditional routing.
- →Hour 7: Wrote Apps Script to forward submissions to the right clinical pod by location.
- →Hour 8: Tested with 3 dummy submissions across all 3 pods; all routed correctly.
— Results
What changed.
This wasn't a build — it was a rescue. The previous vendor had charged for a brand kit and an intake setup and delivered neither in working condition. The founder caught it 18 hours before a partnership announcement that was going to drive a spike of new-patient inquiries through that broken form.
We worked the problem in the order it had to be worked: brand asset first (because the announcement deck used it), then intake form (because the spike was coming), then routing (because clinical needed to be ready). Three revisions, one working day, partnership announcement went live on schedule.
The deeper finding was the Apps Script routing layer. Even a working Google Form is dangerous in clinical recovery if every pod sees every submission — there are privacy and triage-speed reasons to fan out by location. That fan-out logic is what kept the intake usable through the post-announcement spike.
“He had it fixed before lunch. The previous agency took 6 weeks and left us with a form that didn't work.”
Tools & services used
— Same builder · same playbook
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