Premium auto dealership network (anonymized)
Shipped a multi-location dealer demo in 7 days that closed the pitch inside the meeting.
Figures from a speculative pitch build, not a delivered client engagement — written up 29 Mar 2026.
What was actually broken.
A premium auto dealership network was being shopped by enterprise web agencies quoting $80-150k for a multi-location dealer site rebuild. The decision committee was stuck — they couldn't tell which agency could actually ship vs. which would deliver a slide deck and a delay.
The brief was to deliver a working speculative demo, not a deck, inside 7 days. The demo had to include a finance-application gate, an inventory tile grid with real-feeling data, and a trade-in flow that didn't require account creation just to see a price range.
The solution stack.
- →Day 1: Studied 4 enterprise dealer sites for what they all got wrong (account-walled pricing).
- →Day 2-3: Built finance-application gate flow with progressive disclosure.
- →Day 4-5: Inventory tile grid with location filter and live-feeling vehicle data.
- →Day 6: Trade-in flow with public price-range estimate (no login).
- →Day 7: Pitch Loom walkthrough recorded, deployed to Vercel preview URL.
What changed.
Enterprise web agencies sell certainty by being slow. We sold certainty by being fast. The committee had three competing agency proposals on the table when we delivered a clickable demo and a 6-minute Loom inside a week.
The trade-in flow was the deal closer. Every competitor demo required the visitor to create an account just to see a price range — which is the single most resented pattern in the dealer-website world. Ours showed a price range up front, then escalated to an authenticated flow only when the visitor was ready to lock in.
The deal closed in the second meeting. The committee had a working demo URL they could share with stakeholders the same day, instead of waiting 8 weeks for a build to start.
“The other agencies sent us decks. He sent us a working site. That was the meeting.”
Tools & services used
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