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— Websites·Multi-location, US·March 29, 2026·7 days
Premium auto dealership network (anonymized)
Shipped a multi-location dealer demo in 7 days that closed the pitch inside the meeting.
— Time to pitch demo
Before: n/a
After: 7 days
vs 6-week proposals
— Countries scaled to
Before: n/a
After: 9
with 1 founder
— Account-walled flows
Before: 3
After: 0
all open
— Meeting close rate (qualitative)
Before: follow-up
After: in-meeting yes
decision in room
— The problem
What was actually broken.
A premium auto dealership network was being shopped by enterprise web agencies quoting $80-150k for a multi-location dealer site rebuild. The decision committee was stuck — they couldn't tell which agency could actually ship vs. which would deliver a slide deck and a delay.
The brief was to deliver a working speculative demo, not a deck, inside 7 days. The demo had to include a finance-application gate, an inventory tile grid with real-feeling data, and a trade-in flow that didn't require account creation just to see a price range.
— What we built
The solution stack.
— Tools
Next.js (App Router)TailwindMock dealer inventory JSONVercel (preview deploy)Loom (pitch walkthrough)
— Implementation (7 days)
- →Day 1: Studied 4 enterprise dealer sites for what they all got wrong (account-walled pricing).
- →Day 2-3: Built finance-application gate flow with progressive disclosure.
- →Day 4-5: Inventory tile grid with location filter and live-feeling vehicle data.
- →Day 6: Trade-in flow with public price-range estimate (no login).
- →Day 7: Pitch Loom walkthrough recorded, deployed to Vercel preview URL.
— Results
What changed.
Enterprise web agencies sell certainty by being slow. We sold certainty by being fast. The committee had three competing agency proposals on the table when we delivered a clickable demo and a 6-minute Loom inside a week.
The trade-in flow was the deal closer. Every competitor demo required the visitor to create an account just to see a price range — which is the single most resented pattern in the dealer-website world. Ours showed a price range up front, then escalated to an authenticated flow only when the visitor was ready to lock in.
The deal closed in the second meeting. The committee had a working demo URL they could share with stakeholders the same day, instead of waiting 8 weeks for a build to start.
“The other agencies sent us decks. He sent us a working site. That was the meeting.”
Tools & services used
— Same builder · same playbook
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